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Help. I am jealous.
How beautiful are these? In a market full of bizarre names and endless disclaimers, these simple and sweet pill packages stand out a mile. The decision to focus on the problem is inspired, leading off...
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Loving the copy on this Etsy popup
(Click for bigger) And yes, I was looking at a wall tentacle. What of it?!
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When things go wrong: brand apologies
I’ve just had this very apologetic email from Innocent Drinks: Innocent’s tone of voice is much-envied and much-imitated by other brands, and yet it’s incredibly rare to see a brand apologise when...
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Good CRM, good copy – good job, Ocado
I like this email from Ocado very, very much. (Click for full size) Firstly, I like the subject line: ‘Did you think we’d forgotten?’. It works well with the content and headline of the email, but it...
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The problem with copywriting, exemplified
This post on beauty blog Temptalia caught my eye, because it perfectly demonstrates a problem I’ve had many times since I’ve been a Copywriter. The post is a review of a Chanel lip gloss, which looks...
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Social media response of the day: O2 goes street
It’s not generally advisable to try and be down with the kids when you’re writing for a brand, but I’m letting O2 off for this, because it’s hilarious. Nah Tunde, you don’t look like “an illiterate”....
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Fixing straplines: Nescafé Dolce Gusto
We copywriters go to such lengths to perfect the straplines we write that we can’t help mentally tweaking the ones we see in our daily lives. I’m terribly guilty of this, often standing on a tube...
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Brands with balls: Johnnie Walker’s Glass Car
Picture this: you represent an alcohol brand. Your alcohol brand sponsors an activity that involves driving cars very, very fast around tight bends. Meanwhile, drink-driving is a huge issue in your...
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Can you pay to get an ad banned?
I ask because this magnificent effort by Spark44 London for Jaguar has been banned for “encouraging dangerous driving”, which I can’t see at all. What I can see is how much of a dream it’d be to have...
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